When Getting Information for Marketing Decisions, the Marketing Manager

question 103

Multiple Choice

When getting information for marketing decisions, the marketing manager:

• A) can benefit from new developments in computer networks and software.
• B) should have access to ongoing information about business performance.
• C) may need to make some decisions based on incomplete information.
• D) may need to rely on his or her own instincts to make some decisions.
• E) All of these alternatives are correct.

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Definitions:

Enabling Factors

Conditions or resources required to facilitate the implementation of health promoting or hindering behaviors.

Self-Efficacy

A person's belief in their own ability to succeed in specific situations or accomplish a task.

External Locus of Control

A belief system in which individuals perceive their successes or failures to be a result of external forces or luck rather than their own efforts.

Predisposing Factors

Conditions or attributes that make a person more susceptible to developing a disease or condition.