When Getting Information for Marketing Decisions, the Marketing Manager

question 103

Multiple Choice

When getting information for marketing decisions, the marketing manager:

• A) can benefit from new developments in computer networks and software.
• B) should have access to ongoing information about business performance.
• C) may need to make some decisions based on incomplete information.
• D) may need to rely on his or her own instincts to make some decisions.
• E) All of these alternatives are correct.

---

Definitions:

Packaging

The process of designing and producing the container or wrapper for a product, which serves to protect, transport, and communicate brand values to consumers.

Local Cultures

The customs, beliefs, arts, and institutions of a community that are specific to a geographical area or social group.

Brand Conscious

Concerning individuals who have a strong awareness of and preference for certain brands over others, often influenced by perceptions of quality, status, or value.

Status Conscious

Being highly aware of and concerned with one's position or rank within social or professional hierarchies.