The Observing Method in Marketing Research

question 31

Multiple Choice

The observing method in marketing research:

• A) uses personal interviews.
• B) may require customers to change their normal shopping behavior.
• C) is used to gather data without consumers being influenced by the process.
• D) is not suitable for obtaining primary data.
• E) none of these alternatives is correct.

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Definitions:

UCC

Uniform Commercial Code, a set of laws that govern commercial transactions in the United States.

Merchant Status

A legal designation for individuals or entities engaged in the sale of goods, which subjects them to specific regulatory statutes and obligations under the Uniform Commercial Code.

Neuroticism

A personality trait associated with a higher tendency towards anxiety, depression, self-doubt, and other negative feelings.

Big Five

A personality model outlining five broad trait dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.