Regarding a Marketing Information System (MIS)

question 176

Multiple Choice

Regarding a marketing information system (MIS) :

• A) The input of marketing managers is not needed in developing an MIS; marketers should leave everything to information technology specialists.
• B) Although not every firm has one, MIS use is growing rapidly.
• C) A good MIS will convert information into raw data.
• D) An MIS forces managers to make decisions more slowly, because the MIS provides so much information for consideration.
• E) All of these statements about a marketing information system are correct.

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