Which Method of Quantitative Research Would Probably Produce the Best

question 98

Multiple Choice

Which method of quantitative research would probably produce the best results when the questions are simple and require only quick "yes" or "no" answers?

• A) Telephone interviews.
• B) Focus group interviews.
• C) Mail questionnaires.
• D) Personal interviews.
• E) Observation.

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Definitions:

Buying Center

A group of individuals within an organization who are involved in the decision-making process of purchasing products or services.

Purchase Decision

The stage in the buying process where the consumer chooses to buy a particular product or service after evaluating all the options.

Large Organizations

Entities characterized by a vast scope of operations, significant employee count, and extensive organizational structures.

B2B

Refers to business-to-business transactions, where one company provides products or services directly to another company.