The Marketing Manager at Massimino and McCarthy, a Chain of Retail

question 136

Multiple Choice

The marketing manager at Massimino and McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source?

• A) Looking through the company's marketing information system to see past sales trends.
• B) Reviewing videotapes of a recent focus group.
• C) Making phone calls to some of the best customers to learn their interest in a new line of clothing.
• D) Spending time in stores observing customers' behavior.
• E) Looking through the results of an online customer satisfaction survey.

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Definitions:

Carrying Costs

Expenses associated with holding or storing inventories, including warehousing, insurance, and spoilage costs.

Cash Inflows

The total amount of money being transferred into a business, often from operations, investments, or financing.

Net Working Capital

The difference between a company’s current assets and current liabilities, indicating its short-term financial health and ability to cover short-term liabilities.

JIT Inventory

JIT inventory, or Just-In-Time inventory, is a management strategy that aligns raw-material orders from suppliers directly with production schedules to reduce stock levels.