The Two Basic Methods for Obtaining Primary Information About Customers

question 79

Multiple Choice

The two basic methods for obtaining primary information about customers are

• A) defining and analyzing.
• B) questioning and observing.
• C) intranet and data from private research organizations.
• D) marketing information systems and cost data.
• E) Internet search and library search.

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Definitions:

Specialization

The process of focusing on a narrow area of knowledge or skill, often leading to increased efficiency and expertise in that area.

Impersonality

A term describing situations or behaviors that lack personal feelings or emotions, often found in formal organizations or bureaucracies to ensure objectivity.

Social Loafing

The tendency of individuals to exert less effort on a task when they are working in a group than when they are working alone.

Dissent

The expression or holding of opinions at variance with those previously, commonly, or officially held.