A Marketing Researcher Wants to Get Sensitive Information About Family

question 9

Multiple Choice

A marketing researcher wants to get sensitive information about family spending patterns as part of a survey. He is most likely to get the needed information

• A) with a mail, e-mail, or online survey.
• B) with a focus group.
• C) with personal interviews.
• D) with telephone interviews.
• E) Any of these choices is about equally effective for getting sensitive information.

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Definitions:

Earl Warren

An influential American jurist and politician who served as the 14th Chief Justice of the United States, known for landmark decisions on civil rights, including Brown v. Board of Education.

Cold War

The period of geopolitical tension between the Soviet Union and the United States and their respective allies, from the end of World War II until the dissolution of the Soviet Union in 1991.

Procedural Memories

Memory of how to perform tasks, such as walking or riding a bicycle, often recalled without conscious awareness.

Motor Movement

The physical action resulting from the contraction of muscles, usually in response to a stimulus or as part of coordinated movement.