Which of the Following Observations About the Use of a Marketing

question 128

Multiple Choice

Which of the following observations about the use of a marketing information system (MIS) is FALSE?

• A) Not every firm has a complete MIS.
• B) An MIS tends to focus on recurring information needs.
• C) An MIS identifies problems that need solving.
• D) It is the job of the MIS specialist to ask for the right information in the right form.
• E) An MIS shouldn't be the only source of information for managers while making decisions.

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