Which of the Following Is an Ethical Problem in Marketing

question 228

Multiple Choice

Which of the following is an ethical problem in marketing research?

• A) A researcher does not disclose problems that occurred during consumer interviews.
• B) A company calls consumers under the guise of doing research when the phone calls are really sales pitches for the company's products.
• C) A manager informs a researcher that the only acceptable results are ones that confirm the manager's existing viewpoints.
• D) A researcher deliberately withholds details about how a research study was conducted.
• E) All of these statements illustrate ethical problems in marketing research.

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Definitions:

Behavior

The actions or reactions of an organism, often in relation to its environment, which can be observed and measured.

Littering

The improper disposal of waste products in an inappropriate place, typically in public areas.

Solitary Confinement

A form of imprisonment where an inmate is isolated from any human contact, except for members of the prison staff.

Social Contact

Interaction between individuals, which can lead to the formation of social connections and relationships.