Vendor Analysis

question 159

Multiple Choice

Vendor analysis

• A) emphasizes the emotional factors in a purchase decision.
• B) is a formal procedure used by a vendor's salespeople to be certain that all members of a buying center have been contacted.
• C) is used less now that multiple buying influence is more common.
• D) is likely to favor a vendor that offers the customer the lowest total cost associated with the purchase.
• E) None of these alternatives about vendor analysis is true.

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Definitions:

Menus

Menus are lists of food and beverage options available for selection by customers in a restaurant, cafe, or other food service establishment.

Deliveries

The process of transporting goods from a seller to a destination specified by the buyer.

Vertical Conflict

A type of disagreement or competition between members at different levels of the same distribution channel, such as manufacturers and retailers.

Marketing Channel

A set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption and, as such, which consists of all the institutions and all the marketing activities in the marketing process.