Beliefs May Help Shape a Consumer's Attitudes but Don't Necessarily

question 5

True/False

Beliefs may help shape a consumer's attitudes but don't necessarily involve any liking or disliking.

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Definitions:

Effector

An organ or cell that acts in response to a stimulus, often leading to a physiological response in the body.

Reaction Time

The duration between the presentation of a stimulus and the initiation of the muscular response to that stimulus.

Knee-Jerk Response

A reflex action of the leg moving away from a stimulus, specifically a quick kick generated by tapping the tendon below the kneecap.

Quadriceps Tendon

A tendon that connects the quadriceps muscle to the patella (kneecap) allowing for knee extension.