Examlex
It is easier for a marketer to work with existing attitudes than to try to change them.
Striving for Superiority
is a concept in psychology that suggests individuals are inherently driven to overcome their inherent feelings of inferiority to reach a higher status or superiority.
Alfred Adler
An Austrian medical doctor and psychotherapist known for founding the school of Individual Psychology, emphasizing the importance of feelings of inferiority.
Goals and Assumptions
The objectives or targets one aims to achieve and the underlying beliefs or principles assumed to be true in the pursuit of those goals.
Psychotherapy
A form of treatment for mental and emotional disorders, utilizing psychological techniques designed to encourage communication of conflicts and insight into problems.
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