Reference Group Influence Is Likely to Be Greater for Products

question 86

True/False

Reference group influence is likely to be greater for products which will not be seen by other individuals.

---

Definitions:

Resistance To Change

The act of opposing or struggling with modifications or transformations that alter the status quo in an organization or individual life.

Resistance To Change

The opposition or reluctance to modify or abandon traditional practices or to adapt to new ones.

Dramatic Increase

A significant and rapid rise in numbers, magnitude, or extent of a particular phenomenon or metric.

Kurt Lewin

is known as the father of modern social psychology, who developed theories on group dynamics and organizational development.