Reference Group

question 97

Multiple Choice

Reference group

• A) influence is so strong that a person normally has only one reference group.
• B) influence is greatest for older people.
• C) influence is equally strong for all products and brands.
• D) members may not even know the people who influence their values and attitudes.
• E) None of these alternatives is correct.

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Definitions:

Technology Company

refers to businesses that focus on the development, production, and distribution of technology products and services, including software, hardware, and digital platforms.

Privacy

The right of individuals to keep their personal information confidential and to control who has access to it.

Marketing Ethics

The principles and standards guiding the conduct of marketing practices to ensure fairness, honesty, and respect for consumers.

Unethical Business Practices

Actions by businesses that are deemed morally wrong, whether legally permissible or not, often leading to harm or disadvantage to customers, employees, or society as a whole.