Ethnic Markets Are Becoming More Important to Marketers Because

question 149

Multiple Choice

Ethnic markets are becoming more important to marketers because

• A) the buying power of ethnic submarkets is decreasing.
• B) the median age of Asian Americans, African Americans, and Hispanics is much higher than that of whites.
• C) the number of ethnic consumers is growing at a much faster rate than the overall society.
• D) they make a clear segment with similar backgrounds and common language, religion, and culture.
• E) the birthrate of Asian Americans, African Americans, and Hispanics is lower than that of whites.

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Definitions:

Appropriations

Funds set aside by a legislative body for a specific purpose, often referring to government budgeting.

Retained Earnings

The portion of net earnings not distributed to shareholders, instead reinvested in the core business or used to pay off debt.

Prior Period Adjustment

Corrections of errors in previously issued financial statements not attributable to the current period, affecting retained earnings directly.

Retained Earnings

The portion of a company's profits that is kept or reinvested in the business, rather than being paid out to shareholders as dividends.