When a Consumer Puts Much Effort into Deciding How to Satisfy

question 310

Multiple Choice

When a consumer puts much effort into deciding how to satisfy a need, he engages in

• A) extensive problem solving.
• B) critical problem solving.
• C) routinized response behavior.
• D) limited problem solving.
• E) intensive problem solving.

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Definitions:

Lifestyle Segmentation

The process of dividing the market into groups based on similarities in their lifestyles, interests, attitudes, values, and opinions to target marketing more effectively.

Psychographic Segmentation

A marketing strategy that divides a market into segments based on consumer personality traits, values, attitudes, interests, and lifestyles.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behavior patterns, including product usage and decision-making processes.

Demographic Segmentation

This refers to the process of dividing a market into segments based on variables such as age, gender, income, occupation, education, or ethnicity to tailor marketing strategies.