"Positioning" Is a Marketing Management Aid Which Refers To

question 65

Multiple Choice

"Positioning" is a marketing management aid which refers to:

• A) a product's ability to provide both immediate satisfaction and social responsibility.
• B) how customers think about proposed and/or present brands in a market.
• C) a firm's ability to distribute products through intermediaries who are in the right position to reach target customers.
• D) how a firm approaches customer relationship management.
• E) all of these alternatives are true.

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Definitions:

Herfindahl Index

A measure of market concentration to assess the level of competition within an industry, calculated by summing the squares of each company's market share.

Highly Elastic

Describes a situation where demand for a product is highly sensitive to changes in price, leading to significant changes in quantity demanded.

Highly Inelastic

A situation in which demand or supply changes very little in response to large changes in price, often applicable to essential or unique goods and services.