Effective Market Segmentation Is a Two-Step Process That Starts with Naming

question 128

True/False

Effective market segmentation is a two-step process that starts with naming broad product-markets and then goes on to segmenting these broad product-markets into more homogeneous submarkets.

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Definitions:

Clockwise Mental Rotation

The process of mentally rotating an object in a clockwise direction to understand its structure or visualize its orientation.

Counterclockwise

A direction opposite to the way in which the hands of a clock move.

Perceptual Equivalence

The phenomenon where stimuli of different physical properties are perceived as identical or having the same meaning by the observer.

Mental Images

Visual representations created by the brain for simulation and recall of experiences, objects, or concepts.