Ideally, Segmenters Should Start with the Idea That Each Person

question 98

True/False

Ideally, segmenters should start with the idea that each person is "one of a kind" and can be described by a special set of dimensions that may be used to aggregate similar customers together.

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Definitions:

Projection

A defense mechanism where an individual attributes their own unacceptable thoughts, feelings, or motives to another person.

Motives

Internal drives or reasons that prompt an individual to act in a certain manner, aiming to fulfill a need or achieve a goal.

Defence Mechanism

Unconscious psychological strategies brought into play by various entities to manage thoughts and feelings that are perceived as socially unacceptable.

Projection

A psychological defense mechanism in which individuals attribute their own unacceptable thoughts, feelings, or motives to another person.