______________ Is the Process of Naming Broad Product-Markets and Then

question 93

Multiple Choice

______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

• A) Market positioning
• B) Market segmentation
• C) Mass marketing
• D) Diversification
• E) Strategic planning

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Definitions:

Driver's License Number

A unique numerical or alphanumeric code issued by a governmental authority that identifies a person's official driver's license.

Temperature

A physical quantity that expresses the subjective perceptions of hot and cold.

Scales Of Measurement

The systems used to categorize the nature of information that data provides, namely nominal, ordinal, interval, and ratio scales.

Nominal Scale

A scale of measurement used to categorize variables without providing any quantitative value or order.