Marketers at General Mills Found That Lots of People Try

question 18

Multiple Choice

Marketers at General Mills found that lots of people try to check e-mail or drive a car while eating breakfast or lunch. For many of these target customers the real _____ dimension in picking a snack is whether it can be eaten "one-handed."

• A) potential
• B) qualifying
• C) determining
• D) geodemographic
• E) time

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Definitions:

Temper Tantrums

Emotional outbursts, often observed in children, that are characterized by yelling, crying, and aggressive or defiant behavior.

Anal Stage

A phase in Freudian psychosexual development centered around the child's control over bowel movements, typically occurring from age 18 months to three years.

Defense Mechanism

Psychological strategies used by individuals to cope with reality and maintain a self-image.

Repression

A defense mechanism that involves unconscious denial of the existence of something that causes anxiety.