Marketers at General Mills Found That Lots of People Try

question 18

Multiple Choice

Marketers at General Mills found that lots of people try to check e-mail or drive a car while eating breakfast or lunch. For many of these target customers the real _____ dimension in picking a snack is whether it can be eaten "one-handed."

• A) potential
• B) qualifying
• C) determining
• D) geodemographic
• E) time

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Definitions:

Source Program

The original code written by a programmer in a programming language before it is compiled into machine language.

Source File

The original file that contains the code or data before it is compiled, executed, or processed.

Data Labels

Textual representations of data points on charts or graphs that provide more detailed information about the data, such as exact values or names.

Data Marker

A graphical representation of individual data points in a chart or graph, such as a bar, line, or dot.