The Disaggregating Step in Market Segmentation Involves

question 226

Multiple Choice

The disaggregating step in market segmentation involves

• A) brainstorming about very different solutions to various generic needs.
• B) looking for similarities in needs.
• C) selecting target markets.
• D) developing suitable marketing mixes.
• E) selecting a target marketing approach.

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Definitions:

R&D

Research and Development; activities undertaken by companies or governments in order to innovate and introduce new products or services.

Innovation

The process of creating new products, services, or methods that improve efficiency or provide new benefits.

Distribution Method

Strategies and channels a company uses to deliver its goods or services to consumers.

Inverted-U Theory

A hypothesis suggesting that income inequality will rise and then fall over the course of economic development, forming an inverted U-shape curve.