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A large firm with ample resources wants to minimize the risk of "inviting" competitors to "chip away" at its target market(s) . It has segmented its broad product-market and identified several homogeneous submarkets-each of which is large enough to offer attractive sales and profit potential. Which of the following approaches should the firm use?
Assumption
An accepted fact or hypothesis considered to be true without proof for the purpose of analysis.
Data Analysis
The process of examining, cleaning, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making.
Observations
The act of carefully watching, listening, or noting phenomena as part of a research or study to gather information and insights.
Hypothesis
An assumption that is tested through research and experimentation.
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