Examlex
Which of the following segmenting dimensions probably would be LEAST LIKELY to result in segments that would meet the criteria that product-market segments should be "operational?"
Business Planning
The process of creating a detailed plan on how a business will achieve its goals and objectives. It includes strategy development, resource allocation, and financial forecasting.
Strategic Planning
A process for defining a company's direction and making decisions on allocating its resources to pursue this strategy, including its capital and people.
Operational Planning
The process of planning short-term actions and strategies to achieve goals and objectives set by strategic planning.
Budgeting
The process of creating a plan to spend your money, allowing an individual or organization to determine in advance whether they can afford the necessary expenditures.
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