The First Step in Segmenting International Markets Is To

question 40

Multiple Choice

The first step in segmenting international markets is to:

• A) develop a marketing mix.
• B) treat all the countries in the "foreign market" as one segment.
• C) segment by country or region-looking at demographic, cultural, and other characteristics.
• D) list the suppliers who serve the market.
• E) consider the number, size, kind, and location of business and organizational customers.

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Definitions:

Horney

Karen Horney was a German-American psychoanalyst known for her theory of neurotic needs and the concept of womb envy, countering Sigmund Freud's emphasis on penis envy.

Neurotic Trends

Patterns of thought, behavior, or emotion that are dysfunctional or maladaptive, often related to anxiety or stress.

College Students

Individuals enrolled in institutions of higher learning, engaging in studies towards degrees or qualifications.

Horney

Refers to Karen Horney, a psychoanalytic psychologist known for her theory of neurotic needs and her disagreement with Freud's theories on women.