Which of the Following Statements About "Segmenting" and "Combining" Is

question 153

Multiple Choice

Which of the following statements about "segmenting" and "combining" is TRUE?

• A) Combiners usually have more sales potential than segmenters.
• B) A combiner tries to meet the demand in several segments.
• C) Segmenters try to develop a marketing mix that will have general appeal for several market segments--to obtain economies of scale.
• D) A segmenter assumes that a broad product-market consists of a fairly homogeneous group of customers.
• E) Both segmenters and combiners try to satisfy some people very well rather than a lot of people fairly well.