Which of the Following Possible Segmenting Dimensions Is a "Demographic

question 13

Multiple Choice

Which of the following possible segmenting dimensions is a "demographic" dimension?

• A) Benefits sought
• B) Social class
• C) Purchase relationship
• D) Brand familiarity
• E) Rate of use

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Definitions:

Machinery and Equipment

Physical assets used in the production process to manufacture goods or provide services.

Ordinary Maintenance

Routine or regular maintenance work performed to keep equipment, buildings, or machinery in operational condition.

Asset Improvements

Expenditures made to enhance the value, usefulness, or productivity of an asset over its original state.

Extraordinary Repairs

Significant expenditures that extend the useful life of an asset, improve its efficiency, or restore its capacity, distinguished from routine maintenance.