If Geographic Location and Other Demographic Characteristics Are Used as Target

question 205

Multiple Choice

If geographic location and other demographic characteristics are used as target market dimensions, which potential strategy decision area is mostly likely to be affected?

• A) Promotion - what potential customers need.
• B) Target markets - size.
• C) Price - what customers might be willing to pay.
• D) Product line assortment.
• E) Product - which features to include.

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Definitions:

Classical Conditioning

A conditioning method in which a response originally produced by the second of two repeatedly paired stimuli comes to be evoked by the first stimulus.

Operant Conditioning

An instructional technique where behavior modification is achieved through the application of rewards or sanctions.

Primary Reinforcement

A type of reinforcement that involves using innate, biological needs such as food, water, and warmth as rewards.

Skinnerian Conditioning

A form of learning in which behavior is modified by its consequences; reinforcement or punishment modifies the likelihood of a behavior's recurring.