Sanders Beverages, Inc

question 130

Multiple Choice

Sanders Beverages, Inc., is targeting non-juice drinkers with a new line of healthy fruit juices. Identify the segmenting dimension most likely being used by Sanders Beverages.

• A) Geographic
• B) Behavioral
• C) Geodemographic
• D) Demographic
• E) Urgency to get need satisfied

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Definitions:

Program Service Expenses

Costs directly incurred in carrying out the operational activities aligned with the mission of a non-profit or governmental organization.

Supporting Service Expenses

Costs incurred by a business or organization for activities that aid the operation but do not directly contribute to the main business activity.

Not-for-Profit Entity

An organization that operates for charitable, educational, cultural, religious, or other purposes serving the public interest, where profitability is not the primary goal.

Supporting Services Expenses

Costs incurred for activities that assist the core operations of a business but do not directly contribute to production.