A Cluster Analysis of the "Toothpaste Market" Would Probably Show

question 256

Multiple Choice

A cluster analysis of the "toothpaste market" would probably show that:

• A) the broad product-market can be served effectively with one marketing mix.
• B) most consumers are mainly concerned about brightness of teeth.
• C) factors such as taste, price, and "sex appeal" are not important.
• D) different market segments seek different product benefits.
• E) None of these alternatives is correct.

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Definitions:

Sample Proportions

The fraction of items in a sample that are of a particular type.

Standard Error

A measure of the standard deviation of the sampling distribution of a statistic, often used in the estimation of confidence intervals.

Test Statistic

A numerical quantity calculated from a sample of data, used in statistical testing to make decisions about a population parameter.

P-value

The probability of achieving outcomes as significant as, or more significant than, the ones observed, under the premise that the null hypothesis is valid.