When a Customer Orders a Book at Amazon

question 81

Multiple Choice

When a customer orders a book at Amazon.com, the online retailer recommends related books that have been purchased by other customers who bought that book. Amazon is using a(n) :

• A) aggregating approach.
• B) CRM database.
• C) clustering approach.
• D) disaggregating approach.
• E) generic market.

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Definitions:

Unpredictable

Characterized by being unable to be foreseen or expected, often leading to uncertainty or surprise.

Political Attitudes

Individual or collective opinions, beliefs, and values about political issues, personalities, and systems.

Table Manners

The rules of etiquette used while eating, which may include the use of utensils, keeping elbows off the table, and chewing with the mouth closed.

Gender Identity

Our sense of being male or female.