Positioning Analysis

question 3

Multiple Choice

Positioning analysis

• A) helps managers understand the actual characteristics of their products.
• B) is not a product-oriented approach.
• C) is a visual aid to understanding a product-market.
• D) shows that managers and customers usually view present brands similarly.
• E) always leads a firm to segmenting and not combining.

---

Definitions:

Fetal Alcohol Spectrum Disorder (FASD)

A cluster of symptoms shown by children of women who drank heavily during pregnancy, including characteristic facial features and intellectual disabilities.

Sex-Linked Abnormality

A genetic condition determined by genes located on the sex chromosomes (typically the X chromosome), affecting males or females disproportionately.

Diabetes

A metabolic disease characterized by high blood sugar levels over a prolonged period, due to insulin production problems or the body's inability to use insulin effectively.

Duchenne Muscular Dystrophy

A genetic disorder characterized by progressive muscle degeneration and weakness due to the alteration of a protein called dystrophin that helps keep muscle cells intact.