"Positioning

question 174

Multiple Choice

"Positioning":

• A) applies to new products-but not existing products.
• B) helps strategy planners see how customers view competitors' offerings.
• C) is concerned with obtaining the best shelf space in retail outlets.
• D) is useful for combining but not for segmenting.
• E) eliminates the need for judgment in strategy planning.

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Definitions:

Subtle Forms

Indirect or not immediately obvious ways in which something can manifest or be expressed.

Resistance

The act of opposing or striving against something, which can encompass a range of behaviors from passive inertia to active opposition.

Impediment

An obstacle or barrier that delays or prevents progress.

Fear of the Unknown

A psychological phenomenon where individuals feel anxious or fearful about situations or events that are unfamiliar or not understood.