"Positioning

question 174

Multiple Choice

"Positioning":

• A) applies to new products-but not existing products.
• B) helps strategy planners see how customers view competitors' offerings.
• C) is concerned with obtaining the best shelf space in retail outlets.
• D) is useful for combining but not for segmenting.
• E) eliminates the need for judgment in strategy planning.

Understand the role of unconscious forces in influencing behavior according to psychodynamic theories.

Recognize the importance of subjective experience and self-concept in humanistic personality theories.

Identify the conditions necessary for developing a congruent self-concept according to Carl Rogers.

Comprehend the differences between conditional and unconditional love and their impact on self-concept development.

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Definitions:

Social Loafing

The phenomenon where individuals exert less effort when working in a group than when working alone.

Collective Action

Action taken together by a group of people whose goal is to enhance their status and achieve a common objective.

System Justification Theory

A theory suggesting that people have a psychological tendency to defend and justify the status quo, even at the expense of personal or group interest.

Social Identity Theory

Social identity theory is a psychological framework that posits individuals derive part of their identity and self-esteem from the groups to which they belong.