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The competitive environment affects the number and types of competitors the marketing manager must face and how they may behave.
Company Sales Force
Comprised of people who are employees of the selling company and are engaged in the selling process.
Manufacturer's Reps
Independent sales agents who represent manufacturers or suppliers, helping to sell their products to retailers or end consumers.
Urban Areas
Regions characterized by higher population density and vast human features in comparison to areas surrounding them, often including cities and towns.
Product Complexity
The degree to which a product is difficult to understand, use, or maintain by the average consumer.
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