A First Step in Evaluating Marketing Opportunities Is To

question 191

Multiple Choice

A first step in evaluating marketing opportunities is to:

• A) decide which markets the firm wishes to enter.
• B) consider the objectives and resources of the firm.
• C) hire a "futurist" as a marketing consultant.
• D) estimate market and sales potentials.
• E) find out if potential competitors are larger.

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Definitions:

Safety Glasses

Protective eyewear designed to prevent injury or damage to the eyes from physical hazards, particles, or light radiation.

Economic Feasibility

The assessment of the cost-effectiveness of a proposed project or solution.

Costs

The expenses or expenditures incurred in the execution of an activity, project, or operation.

Inferential Statistics

A branch of statistics that allows for making predictions or inferences about a population based on a sample.