When Evaluating the Potential of Possible Opportunities (Product-Market Strategies), a Marketing

question 219

Multiple Choice

When evaluating the potential of possible opportunities (product-market strategies) , a marketing manager should:

• A) evaluate each opportunity over the life of the project, since short-term losses may hide long-term profitability.
• B) avoid using quantitative criteria because they tend to oversimplify the problem.
• C) look at each opportunity on its own, since there is no good way to compare different plans.
• D) look only at internal resources, since they are controllable.

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Definitions:

Functional Imaging

Techniques that visualize and measure brain activity by detecting changes associated with blood flow, often used in neuroscience.

Brain Activity

The functioning of the brain as it engages in various cognitive, perceptual, and motor tasks, often measured by physical or biochemical means.

PET

Positron Emission Tomography, an imaging test that helps reveal how your tissues and organs are functioning, using a radioactive drug to show activity.

Radiochemicals

Chemical compounds that are radioactive, used in medical diagnostics and research to trace and study biological processes.