Which of the Following U

question 7

Multiple Choice

Which of the following U.S. marketing managers is about to make a serious mistake?

• A) "We are targeting the pre-school age group, since that group is growing faster than ever before."
• B) "We are refocusing on senior citizens, since they will be a growing market for many years."
• C) "We are developing special swimsuit designs for older women as that market is very large and growing."
• D) "Our company is shifting to international markets, where the population will continue to grow at a more rapid rate."
• E) None of these marketing managers seems headed for a mistake.

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Definitions:

DVCs

Digital Video Cameras; devices that record video in a digital format, often used for surveillance, creating content, and personal use.

Raw Materials

The basic materials from which products are made, typically natural resources such as minerals, wood, or cotton.

High-Technology Goods

Products that incorporate advanced scientific research and new technological innovations, often characterized by high research and development costs.

GDP

Gross Domestic Product, the total market value of all final goods and services produced within a country in a given period of time.