Using General Electric's "Strategic Planning Grid," an Opportunity Rated "Medium

question 345

Multiple Choice

Using General Electric's "strategic planning grid," an opportunity rated "medium" in terms of industry attractiveness and "high" in terms of business strengths would be evaluated as:

• A) yellow-borderline.
• B) red-for no growth.
• C) green-for growth.
• D) could be yellow, red, or green-because the grid suggests that opportunities with medium ratings need more analysis.