GE's Planning Grid Approach

question 103

Multiple Choice

GE's planning grid approach

• A) doesn't work because different managers usually come to different conclusions given the subjective evaluations involved.
• B) is really the same thing as the total profit approach.
• C) overemphasizes short term profitability.
• D) is superficial because it considers only size and expected market share, and ignores other possibly important factors.
• E) could be adapted easily by another firm with different objectives.

---

Definitions:

Occupation Site

A location where evidence of past human activity is found, indicating the presence of work, living, or ceremonial spaces.

Hydraulic Theory

A theory suggesting that the development of states in ancient civilizations was closely related to the control of irrigated farming over arid lands.

Action Theory

The theory that self-serving actions by forceful leaders play a role in civilization's emergence.

Imperialistic Interests

Motivations or actions by a state or nation to extend its influence and control over other territories, often for economic or strategic reasons.