The Competitive Environment Affects the Number and Types of Competitors

question 337

True/False

The competitive environment affects the number and types of competitors the marketing manager must face and how they may behave.

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Definitions:

Conditioned Stimulus

A formerly neutral trigger that, upon association with an unconditioned stimulus, leads to eliciting a conditioned response.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without the need for learning.

Classical Conditioning

A learning process in which a natural response is elicited by a conditioned stimulus that is previously paired with an unconditioned stimulus.

Skinner Box

An experimental apparatus created by B.F. Skinner to study animal behavior through controlled environments.