Hewlett-Packard Sells Personal Computers Through Specialty Computer Stores, Electronics Superstores

question 10

Multiple Choice

Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is:

• A) Price.
• B) Promotion.
• C) Personnel.
• D) Product.
• E) Place.

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Definitions:

Expiration Date

In finance, the date at which a derivative contract such as an option or futures agreement ceases to exist.

Tax-Exempt Bonds

Bonds issued by government entities that offer interest payments not subject to federal income tax, and in some cases, state and local taxes.

Yield

The income return on an investment, such as the interest or dividends received, expressed as an annual percentage based on the investment's cost, its current market value, or its face value.

Taxable Bonds

Bonds whose interest payments are subject to federal, state, or local income taxes.