An Appropriate Marketing Mix Should Be Determined PRIMARILY by

question 160

Multiple Choice

An appropriate marketing mix should be determined PRIMARILY by

• A) what has worked for the company in the past.
• B) the needs of a target market.
• C) the budget available to spend.
• D) the past experiences of the marketing manager.
• E) what product the firm can produce with economies of scale.

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Definitions:

Health Insurance

A type of insurance coverage that pays for medical and surgical expenses incurred by the insured or reimburses the insured for expenses incurred from illness or injury.

Americans

Residents or citizens of the United States of America.

Elasticity Evidence

Data or information demonstrating the responsiveness of the quantity demanded or supplied of a good or service to changes in its price.