Which of the Following Is an Operational Decision--Rather Than a Strategy

question 224

Multiple Choice

Which of the following is an operational decision--rather than a strategy decision?

• A) A decision to seek distribution only through the best retailers.
• B) Selection of a specific target market.
• C) A decision to maintain a "one price" policy.
• D) Selection of a specific cable TV channel on which to advertise.
• E) All of these are good examples of operational decisions.

Grasp the definition and significance of associative networks and schemas in memory and cognition.

Comprehend how personal importance influences the accessibility of schemas.

Recognize the impact of environmental stimuli in activating memory associations.

Identify the role of schemas in shaping impressions and evaluations of others.

---

Definitions:

Parathyroid Gland

Gland embedded in the posterior surface of the thyroid gland; it produces parathyroid hormone.

Weakened Bones

A condition, often due to osteoporosis, where bones become fragile and more prone to fractures.

Cortisone

A steroid hormone produced by the adrenal cortex or synthetically, used medicinally to treat inflammation and adrenal insufficiency.

Cortisol

Glucocorticoid secreted by the adrenal cortex that responds to stress on a long-term basis; reduces inflammation and promotes protein and fat metabolism.