Differentiation

question 127

Multiple Choice

Differentiation

• A) helps a firm get a competitive advantage if it just meets needs in the same way as other firms.
• B) means that the marketing mix is similar to what is available from a competitor.
• C) often requires that the firm fine-tune all of the elements of its marketing mix to the specific needs of a distinctive target market.
• D) is less obvious to target customers when there is a consistent theme integrated across the four Ps decision areas.
• E) can only be based on one important element of the marketing mix.

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Definitions:

Identical Twins

Twins who are genetically identical, originating from a single fertilized egg that splits into two, resulting in two individuals who share the same DNA.

High Costs

In economics and decision-making, this refers to situations where the expenses associated with an action or transaction are significant, potentially impacting the feasibility or desirability of that action.

Bystander Effect

A social psychological phenomenon that occurs when individuals do not offer help to a victim when other people are present.

Social Rejection

The experience of being deliberately excluded or disregarded by other individuals or groups.