Lipton Has Increased Sales by Developing Ads That Encourage Its

question 330

Multiple Choice

Lipton has increased sales by developing ads that encourage its current customers to drink Lipton tea instead of coffee at morning "coffee breaks." This effort focuses on

• A)diversification.
• B)market penetration.
• C)product development.
• D)mass marketing.
• E)market development.

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Definitions:

Firm's Product

The goods or services produced by a firm, designed to meet consumer needs or desires, distinguishing the firm in its market.

Frictional Unemployment

Short-term unemployment that arises from the process of matching workers with jobs.

Workers Equally Well Suited

A situation in which workers possess the same skills and abilities, making them interchangeable in their roles without affecting productivity.

Structural Unemployment

A form of unemployment caused by a mismatch between the skills that workers in the economy can offer and the skills demanded by employers.