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The "universal functions of marketing":
Alternative Purposes
Uses for an item, service, or space that differ from its originally intended or most common use.
Information Collected
Data or facts obtained through research, observation, or documentation that are used for analysis or decision-making.
Taking Action
The phase of implementing strategies or decisions in order to achieve specific objectives.
Marketing Research Process
A systematic methodology for identifying a marketing problem, collecting data, analyzing information, and reporting findings to aid in making marketing decisions.
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