GreatGadgets, an Internet-Based Marketer of Innovative Gift Items, Decides to Sell

question 103

Multiple Choice

GreatGadgets, an Internet-based marketer of innovative gift items, decides to sell products in its own retail stores--to reach consumers who don't like to buy without first seeing the item in person. This is an example of:

• A) market development.
• B) diversification.
• C) market penetration.
• D) product development.

Understand the concept of nonverbal communication and its impact on the communication process.

Identify and describe the main channels of communication within organizations.

Comprehend how social media and mobile devices have transformed business communication.

Distinguish between formal and informal communication channels in an organization.

---

Definitions:

Economics

The social science that studies how individuals, governments, and nations make choices on allocating resources to satisfy their wants and needs.

Sociology

The study of social behavior, society, patterns of social relationships, social interaction, and culture that surrounds everyday life.

Time

A dimension in which events can be ordered from the past through the present into the future, and also the measure of durations of events and the intervals between them.

Sociology

The study of societal structures, relationships, and processes that influence human behavior and interactions.