E-Z-Go, a Producer of Golf Carts, Promotes Its Carts to Other

question 122

Multiple Choice

E-Z-Go, a producer of golf carts, promotes its carts to other users by advertising them as an easy and quiet way for workers to get around malls, airports, and big factories. E-Z-Go is trying to increase its sales through

• A) market penetration.
• B) differentiation.
• C) product development.
• D) market development.
• E) diversification.

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Definitions:

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The rate of return that shareholders require on the equity or ownership interest they have in a company, used in evaluating investments and capital projects.

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