Regarding the Five Stages in Marketing Evolution

question 222

Multiple Choice

Regarding the five stages in marketing evolution,

• A) in the marketing department era, firms do both short-run and long-run planning.
• B) the first era to evolve was the sales era.
• C) in the marketing company era, firms do short-run planning only.
• D) most firms operate in the production era.
• E) None of these responses is true.

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Definitions:

Sherman Act

A foundational antitrust law in the United States that prohibits monopolistic practices and promotes competition.

Boycott

A protest strategy where individuals or groups refuse to buy, use, or participate in something as a form of protest.

Clayton Act

An antitrust law enacted in 1914 in the United States, aimed at promoting fair competition and preventing monopolies by prohibiting certain actions that could lead to anti-competitive practices.

Robinson-Patman Act

U.S. legislation aimed at preventing unfair competition and price discrimination by regulating trade practices in the wholesale level.